APAC mobile advertising giant Snakk has launched its innovative TV Sync technology in New Zealand. TV Sync detects a brand advertiser’s TV commercial as it is broadcast in real-time, and then immediately delivers highly-targeted mobile ad campaigns into mobile apps & social media newsfeeds.
All roads lead to the Cape
Northland-based, nationally known writer Sandy Myhre – NZ Motorsport Journalist of the Year in 2007 – has launched an online lifestyle magazine spotlighting the region from the Bay of Island to Cape Reinga.
Architecture title profiles Goodfolk makeover
K Rd-based indie creative agency Goodfolk’s recent studio redesign is the focus of a photospread in AGM’s ArchitectureNow website (the umbrella site for most of AGM’s printed architecture/design magazines).
¡Hola! Kids in focus at El Chupete
“Here you have El Chupete´s 2015 creativity campaign,” writes Álvaro Bordas, reaching out to New Zealand from Madrid agency Fairweather SSBA, and introducing new print ads for the 2015 International Kids Communication Festival, El Chupete.
Quote of the Day
“I can spend half the day on a painting and the other half on an advertising campaign. I don’t make any kind of moral or value distinction.”
‘Brave’ Y&R idea in a shop near you today
No, of course it’s not real breast milk – it’s the cows’ milk that funds the cure for breast cancer and it’s available nationwide from today.
Colenso shares the love of books
Books have always shaped the people who shape our world. Armed with this insight, Colenso BBDO created a print and poster campaign that reminds people of the power of the written word with the goal of changing how digital natives view great pieces of literature in an online world.
Smoke signals
bcg2 has launched a new campaign for Champix that highlights the costs – and the endless delights smokers could afford if they gave up.
Record entries for Cannes 2015
Entries to this month’s Cannes Lions International Festival of Creativity have reached record numbers, with 40,133 entries received across Cannes Lions (21-27 June), Lions Health (19-20 June) and Lions Innovation (25-26 June).
Life insurance for dummies
Sovereign is giving Kiwis the opportunity to receive free life insurance through Facebook in a new campaign designed to address the issue of under-insurance in New Zealand.
