Category Archive

The NZME.’s New Zealand Herald website won Best News Site at Tuesday’s NetGuide awards, while NZME. shopping website Grabone was voted Best Overall Site of the Year, and Whale Oil was named Best Blog (for the second year running).

Parnell-based PR agency Haystac New Zealand – part of the Dentsu Aegis group – is celebrating five years of business in Auckland by adding five new clients to its roster – Energizer, Brown Brothers, Spaceworks, Gull Petroleum and Bigpipe. 

Accenture (NYSE: ACN) has entered into an agreement to acquire Reactive Media Pty Ltd, one of Australia’s largest independent digital agencies, headquartered in Melbourne with offices in Auckland, Sydney, London, and New York. There will be no redundancies.

Danielle Barclay, the Melbourne-based general manager of International Brand & Strategy at greater group, is relocating to Auckland to lead the expansion of the global retail agency into the New Zealand market.

bcg2 has been awarded the creative contract for leading NZ rural insurer, FMG (Farmers Mutual Group). “I was impressed with bcg2’s strategic insights during the pitch process – they demonstrated a strong understanding of where we’re looking to take the brand, and showcased some exciting creative work,” said FMG head of marketing, communications & digital Glenn Croasdale.

BBC Worldwide has appointed ad2one as its digital sales house for New Zealand. The New Zealand digital sales & marketing agency will focus on developing content partnerships and display advertising solutions across BBC digital platforms in New Zealand, including BBC.com, GoodFood.com and TopGear.com, as well as integrating digital campaigns across mobile sites and apps.

New Zealanders nationwide held their breath this morning as they watched Kiwi freediver William Trubridge fail to break his own unassisted free dive world record. The 15-times world record holder’s existing record was 101 metres.

MediaWorks is refreshing its announcer line-ups for radio brands The Rock and The Sound. The changes involve the breakfast and daytime shows on both stations.

Weather permitting, world record free-diving champion, Steinlager Pure ambassador William Trubridge, will attempt to break his own world-record live on TV ONE Breakfast tomorrow (Wednesday) as part of an integrated campaign by DDB.

Yahoo NZ has today announced a new partnership with online shopping website Lasoo.co.nz, which aims to give Yahoo users the opportunity to shop and browse online for New Zealand’s most reliable retail brands, all within the Yahoo Shopping channel.