A new Parnell-based brand activation agency, Geometry Global, is the creative force behind the Keri Juice Co’s new point-of-sale rollout.
Lengthy list for marketing finals
The Marketing Association has announced its finalists for the TVNZ NZ Marketing Awards 2014 – and there are an awful lot of them.
We did a rough count – 270-odd finalists for around 45 prizes. This lends support to the impression that most entries get converted to finalists. A good way to optimise ticket sales, we thought!
Fairfax & APN shack up
Fairfax Media and APN News & Media have today announced a proposed printing agreement in the upper North Island.
Italian you will eat – even if it’s on two feet
Advertisers, musicians and filmmakers have taken to the Luis Suarez Soccer World Cup biting controversy with moving enthusiasm.
Kiwi agency/directing team wins in Palm Springs
Whisker, a New Zealand short film about a man trying to win a beard-growing contest, has won the Future Filmmaker Award at the Palm Springs International Film Festival.
DDB eyes consumer products revenue stream
DDB Group has launched an in-house innovation lab, with a brief to solve real human problems and create new revenue streams.
Google’s Cube project taps Kiwi directors
The Sweet Shop NZ directors Steve Ayson and Damien Shatford have partnered with Semi-Permanent and Google Creative Lab Sydney to create an interactive movie experience for Google Creative Lab’s experimental platform for interactive storytelling, the Cube.
Radio network begets a TV channel
MediaWorks radio network The Edge launches its television channel at 4pm today on Freeview channel 11 and Sky channel 114.
FCB’s domestic bliss for Air NZ
FCB has shot a new TVC for Air New Zealand to market the airline’s four types of domestic flight tickets.
Madrid extends its deadline
“We have already received a good number of entries from New Zealand,” writes Elisa Noli, advising that the deadline for the 2014 Global Alliance COMM PRIX Awards has been extended to this Monday, (June 30).
