Category Archive

AUCKLAND, Thursday: NZME claims the NZ Herald brand audience is at an all-time high “and OneRoof continuing to go from strength to strength”, according to the latest Nielsen report.

HASTINGS, Today: A new Hawkes Bay-based agency, FizzyPop, was launched in May by Tom Young – former head of digital for Hawkes Bay agribusiness agency Tracta.

AUCKLAND, Today: Nielsen CMI data released yesterday shows Stuff’s category-leading NZ House & Garden magazine is dominating the home magazine market with double-digit growth, up 12.5% or 45,000 more readers than a year ago. (Scroll down to read the full Nielsen report, covering all magazines.)

AUCKLAND, Today: The 2022 Beacon Awards – in association with oOh!media –  was held last night at the Aotea Centre. With a renewed format, look and feel, hosted by Clint Roberts of TVNZ’s 60 Seconds and ZM’s Drive Show, it was a well-received change for the awards programme.

AUCKLAND, Today: NZ’s first free electric vehicle charging network, Jolt, has launched a digital out-of-home network – with long-term partner Mitre 10 (FCB).

BUSAN, SOUTH KOREA, Wednesday: The Ad Stars Awards has rebranded itself as MAD Stars, echoing the moniker of M+AD Daily NZ.

AUCKLAND, Wednesday: Sling & Stone PR NZ has grown its startup portfolio with addition of four new clients in the automotive, health, workplace and social enterprise space:

AUCKLAND, Wednesday: GroupM New Zealand has rolled out a progressive parental leave policy as part of Strive, its overarching Future of Work programme. It includes gender-neutral access to 16-weeks’ paid leave for both parents, as well as extra policies for people going through IVF, adoption, fostering, or surrogacy, and for people suffering from the loss of a baby.

AUCKLAND, Wednesday: Research agency TRA and insight agency ThinkTV have formed a strategic partnership to provide “best practice insights to NZ marketers about advertising effectiveness”.