Category Archive

AUCKLAND, Today: Ten thousand Splore festival-goers had a new friend to party with at this year’s event, as HRV’s Harvey the Dog joined them in the mosh pit for the three-day music and lifestyle festival.

SYDNEY, Today: Subway New Zealand has launched a brand-first marketing campaign, with a series of non-branded billboards on main thoroughfares throughout the country.

AUCKLAND, Today: Mobile ad specialist Kargo has joined forces with NYC-based e-commerce outfit MikMak to share strategies.

AUCKLAND, Today: AUNZ agency veteran Clara McLaurin has launched a new, Ponsonby-based full-service brand/comms agency, Remade, which she describes as “pharma-capable”.

A blog by DDB AUNZ regional CCO Damon Stapleton
“We tell ourselves stories in order to live.” – Joan Didion

AUCKLAND, Tuesday: Well, here I go. This is the advertising equivalent of the charge of the light brigade. I am going to ride my horse of belief right at the cannons of coolness. I am about to fight for a word even I hate. Tally ho.

LONDON, Today: Respected ex-Auckland media director Paul Shearman had passed away in the UK. The date of his death was not known at the time of writing, but recruitment consultant Barry Williamson, a former colleague, said it was “recently”.

AUCKLAND, Today: Mobile advertising expert Kargo has launched Branded Takeover Interactive, a new global ad format that aims to provide NZ advertisers with a “powerful and customisable canvas to engage their mobile audiences through sequential storytelling”.

AUCKLAND, Thursday: Two former Poms, who now proudly call NZ “home”, received the Truth and Soul treatment last week from BC&F Dentsu* founder/ECD Paul Catmur (himself an expat Brit who’s put down deep roots in Godzone).