AUCKLAND, Today: TBWA, Ikon and Assembly Films have put to air a groundbreaking new piece of TV work for 2degrees – #togetherwecam – aimed at oiling electronic social intercourse during the lockdown.
No party, this year
AUCKLAND, Friday: The radio industry has decided the 2020 NZ Radio Awards will not be proceeding as a live event this year – for obvious reasons.
Skinny muscles up
AUCKLAND, Friday: Colenso BBDO, PHD Media and Good Oil have created a groundbreaking new campaign – called Friendvertising – for New Zealand low-cost telco Skinny.
Agency support
AUCKLAND, Today: Recruitment agency 3rdeye has established a Covid-19 agency support network to help work remotely with agency teams, or the type of feedback from clients.
Website builds
AUCKLAND, Today: Indie design & ad agency Run has launched www.paywhatyouwant.co.nz, offering to build quality websites for businesses for a pay-what-you-want fee.
Slow motion
AUCKLAND, Today: “Blacksand remains open,” screamed the headline in the latest TVNZ email flyer. “Just because you’re locked in, doesn’t mean we’re shut down!
Curse of the curve
LONDON, Wednesday: Melbourne Business School adjunct professor of marketing Mark Ritson – a respected commentator on the NZ ad-media scene – writes (in UK Marketing Week): “The first lesson of the coronavirus crisis that now engulfs us is to shut the fuck up and let the experts guide us.
NBR out of ink
AUCKLAND, Today: The National Business Review has canned its weekly print edition and moved to a fully digital-based subscription.
