AUCKLAND, Today: In what it claims is “a New Zealand first”, Dentsu Aegis Network has developed a platform called Dentsu Dynamic Digital Display (aka D4), which serves dynamic ad content directly to programmatic display ads and digital outdoor screens simultaneously.
Colenso’s BMW summer driving music
AUCKLAND, Yesterday: Colenso BBDO has developed a new brand campaign for BMW NZ, in partnership with Spotify, to socially connect with New Zealand drivers and “help them find joy behind the wheel” this summer.
YoungShand refresh for Alcohol&Me
AUCKLAND, Yesterday: Indie creative shop YoungShand has helped Lion provide “a refreshed interactive digital solution”, through the relaunch of Lion’s online alcohol education platform, Alcohol&Me, in July.
Together at last!
AUCKLAND, Today: Ellerslie-based media/strategy/technology indie Together has welcomed on board a leading NZ programmatic specialist to a new role leading the agency’s approach to programmable media.
Stoppies voting closes today
AUCKLAND, Today: Votings closes at 4pm today for Stop Press’s (aka Tangible’s Marketing Magazine) first awards show, The Stoppies.
PHD + Platform29 make Warc finals
LONDON, Wednesday: PHD, with NZ creative shop Platform29 and Spark/Skinny The Best ‘Freekend’ Christmas Ever! was the only NZ entry through to the shortlist in the Effective Channel Integration category of the Warc Media Awards 2019.
12 Golds, 16 Silvers, 1 GP
AUCKLAND, Yesterday: MC Paddy Gower dished out 16 Silvers, 12 Golds and one Grand Prix at the Comms Council’s 2nd Pressie Awards, held at the Sapphire Room in Ponsonby.
DAN chops ANZ ceo
MELBOURNE, Yesterday: Dentsu Aegis Network ANZ ceo Henry Tajer has been ousted after less than a year in the role. He was immediately replaced by Melbourne-based Angela Tangas.
Colenso & Spark join Pride Fest
AUCKLAND, Today: Colenso client Spark is collaborating with the Auckland Pride Festival with a new initiative for Pride 2020, designed to help support rainbow communities bring creative events and projects to life during the 2020 Auckland festival.
MINI ANZ partners with Cartelux/Google in retail marketing drive
MELBOURNE, Today: As the first markets in a global pilot for the BMW Group, MINI Australia and New Zealand have leveraged Australia’s Cartelux platform to enable MINI dealers in both countries to create and launch digital advertising campaigns in fewer than 60 seconds.
