LONDON, Monday: eBay has named WPP’s MediaCom as its global media agency of record as it cuts tie with former incumbent Publicis.
MediaWorks statement re: Love Island
AUCKLAND, Monday: MediaWorks has challenged yesterday’s M+AD opinion piece about Love Island NZ being held back till next year.
The viewers have spoken
AUCKLAND, Sunday: During the week of July 1 to 5, Love Island UK on TV3 drew an average audience of 11,600 viewers in the 25-54 age group, and 25,800 in the total viewing audience, according to a report in the Herald on Sunday.
Setting the standard in influencer marketing
AUCKLAND, Sunday: By Mango head of digital & social Zoe Virtue: Mango recently held the second instalment of its Evolution of Influence breakfast series: Setting the Standard, which focused on the need for a more transparent and rigorous campaign process within influencer marketing.
Air NZ optimisation specialist joins Colenso
AUCKLAND, Today: Colenso BBDO has announced the result of a successful visit to the senior ranks at Air New Zealand – the agency has hired Tracey Reed as lead strategist, personalisation & optimisation.
Love story
MUMBAI, Thursday: Apple has continued its striking Shot on iPhone series with a new campaign highlighting India’s love affair with cricket.
Happy returns
AUCKLAND, Today: Healthy Life Media, owners of the OOH Health TV network, have announced the return of industry veteran Trish Turney as media manager of the network.
Distract made me jealous
LONDON, Wednesday: “NZTA’s Let Driving Distract You is so utterly charming and clever – and insightful,” is the verdict from BBH UK creative director Psembi Kinstan on a campaign that is currently catching attention throughout the world.
Veteran back at Pead
AUCKLAND, Today: Pead PR has appointed Kelly Grindle as director of integrated strategy, a newly created role that managing partner Sarah Munnik says “further amplifies Pead’s fully integrated offering – spanning traditional media relations, content, digital, social media, experiential, and partnerships”.
Peter Biggs to head Chin & Ching
MELBOURNE, Wednesday: Former Clemenger BBDO Wellington managing director Peter Biggs is at the helm of newly launched Australian creative agency Chin & Ching.
