AUCKLAND, Today: Following a recent successful first session of The Business of Influence, Mango next week takes a closer look at the process of influencer marketing and how to measure success with a second session, Setting the Standard.
YoungShand reaches the Pinnacle
AUCKLAND, Today: Pinnacle Life last week launched its new brand campaign via YoungShand, asking Kiwis to think about what makes them feel lucky, and the consequences when they’re no longer there to help protect them.
Arrivals & Departures: Eleven PR adds two
AUCKLAND, Today: Eleven PR, a division of TBWA, has expanded its team with the recruitment of two new staff to bolster its offering in disruptive communications.
Facebook announces new global agency roster and diversity push
NEW YORK, Monday: Facebook has hired Wieden + Kennedy, Leo Burnett, Ogilvy, BBDO and Droga5 to work on different parts of its business as the company aims to better engage with consumers and focus more on diversity.
Telco taps VMLY&R NZ
AUCKLAND, Today: After a competitive pitch, NZ’s 4th largest telco Vocus Group has appointed VMLY&R NZ as its agency partner for Orcon and Slingshot. Included in the agency’s remit is brand and retail strategy, creative, digital and UX/CX.
BBDO, Special, FCB feature in early Lions shortlists
CANNES, Monday: Eighteen New Zealand entries have made the early shortlists in France – with work from Clemenger BBDO, OMD, Special Group, Colenso BBDO, FCB, Carat, Pead, and Drum all getting into the action.
The sun rises on a world-first welcome from NZ
AUCKLAND & SYDNEY, Sunday: Special Group NZ & Australia have combined resources to launch Tourism New Zealand’s new global brand marketing campaign100% Pure Welcome – 100% New Zealand.
Headlines of the week
AUCKLAND, Today: Puns and alliterations abound, as you’d expect – but in most of these, the lowly sub-editor has found a little something extra …
All-women jury shortlists two NZ entries in Paris
PARIS, Friday: Two campaigns from New Zealand are through to the finals of the Gerety Awards in France – a new creative comp launched earlier this year.
NZ has 268 entries in play at Cannes
CANNES, Sunday: The Cannes Lions International Festival of Creativity opened today with a total of 30,953 entries from 89 countries competing. New Zealand has 268 entries in 2019, down on last year’s 305.
