Samsung has launched its latest flagship devices, the Galaxy S9 and S9+ with a demo event on Auckland’s Waterfront. The Cloud played host to Samsung’s 5 Second Launch where guests were able to witness what PR shop Acumen calls “a truly unique launch experience”. Colenso orchestrated the launch, and released its new demo film, out of Flying Fish.
How to leverage AI – a linguist speaks
New York-based Leah Pope, CMO at Datorama’s marketing intelligence platform recently ventured Downunder to discuss marketing trends in New Zealand & Australia, data analytics and AI.
DDB remakes the 2degrees brand
DDB’s new brand campaign for 2degrees – launched at the weekend with a 60” tvc out of Finch – takes the telco back to its roots of liberating communication, while celebrating how far it’s come.
Flying Fish forges AR/VR pact with DOTDOT
Flying Fish are flexing some muscles in the AR/VR realm with the announcement of their collaboration and representation of Auckland-based AR/VR studio DOTDOT.
Arrivals & Departures: Peter Bosilkovski joins Y&R as regional ceo
Sydney, March 15: Leading Australasian marketing comms group WPP ANZ has appointed Sydney-based Peter Bosilkovski as Y&R’s Australia & NZ regional ceo.
Lotto asks a million-dollar question
“Would you go 50/50 with your best mate if you won Lotto?” New Zealanders will have the opportunity to answer this million-dollar question, in a new activation by Lotto New Zealand and Spark PR & Activate.
Stephen Hawking: How brands harnessed his star power
Along with advancing our understanding of the cosmos and being feted by world leaders, Stephen Hawking also appeared in a number of ads over the years. Here’s a selection (curated by Campaign UK).
OMD wins Simplot pitch
OMD has won the Simplot New Zealand media account following a competitive pitch. The incumbent agency was Vizeum, and the appointment takes effect immediately.
The Partnership Huddle enlists Auckland digital shop
The Partnership Huddle has forged a partnership with digital marketing agency Bloggers Club for their inaugural un-conference later this month.
Campbell Arnott’s ditches Y&R NZ and Clemenger Australia, taps Publicis Groupe after pitch
Global food group Campbell Arnott’s has taken a knife to its Australian & NZ agency partnerships, dumping Y&R New Zealand and Clemenger/MEC Australia – and appointing Publicis Groupe as its key agency partner for Australia, New Zealand, Malaysia and Indonesia, across creative, media planning and buying, digital, public relations and shopper marketing.
