Category Archive

A former Australian Financial Review senior writer reckons most marketing departments on both sides of the Tasman should hire more journalists – even if they would be an uneasy fit within the business.

A new survey by Roy Morgan Research Australia has found that 10.6% of Australians are planning an overseas holiday and 18% of those have plans to head to New Zealand – making a trip ‘across the ditch’ the most desirable destination for Aussie travellers.

A cameo appearance of a popular Kiwi breakfast food on a Chinese TV drama has led to a major push for the cereal product into the Asian market – a move expected to benefit New Zealand exports.

London, October 19 – This year’s brief line up for D&AD’s New Blood Awards 2017 has just been released. “What does this mean?” asks D&AD Foundation director Paul Drake. “It means that the next generation of creative disruptors can now sharpen their pencils, roll up their sleeves and start tackling the real-world briefs to showcase their talent.

Exponential has hosted its first Exponential Race – an event which saw 13 agency teams (including Carat, PHD, Contagion, OMD, Vizeum and Starcom) sprint around the Auckland CBD participating in challenges to become the ultimate victor.

London, 18 October 2016 – Warc has just launched its 2017 Innovation Awards, a global search for effective innovation in marketing with a US$10,000 cash prize fund for the winning papers.

Performance marketing platform AdRoll has released Building a Business Case for Attribution, a comprehensive guide designed to help marketers consider three of the issues faced when getting started with attribution:

BANGKOK – With Thailand at a standstill amid a public outpouring of grief for the death of its revered King Bhumibol Adulyadej, Campaign Asia-Pacific reports that ad agencies and media owners are scrambling to comply with media-blackout guidelines and adopting a wait-and-see approach “for the weeks and months to come”.

Is this the future of advertising? asks Australia’s B&T online magazine in a report (sourced to Futurism.com) about Uber in Mexico City using drones to carry advertising messages to a frustrated freeway audience.

JustONE managing director Ben Goodale is welcoming what he describes as “an exceptionally positive response from marketers” to the Natural-born Communicators call-for-entry campaign the agency produced for the Marketing Association’s NZ Direct Marketing Awards.