Colenso has returned Fresh-Up back to its DNA, with a call-out to real mates with a real rivalry to step up and make it epic.
Q+A with Damon Stapleton
“People are spending too much time worrying about the picture frames rather than what’s in them – the channel rather than the content. I always start with the idea first.”
Colenso through at Epica in Paris
Colenso BBDO’s celebrated DB Export Brewtroleum is the only NZ entry to get past the first level of judging at the Epica Awards, the Paris-based global competition judged by journalists (including M+AD ed David Gapes).
Arrivals & Departures: Chemistry Interaction boosts production capabilities, Andrew Holt exits BBDO after seven years
Westhaven-based agency Chemistry Interaction has hired Jude Lehmann as creative services manager to ensure seamless workflow across the agency’s diverse portfolio, which now includes Green Cross Health and The Travel Corporation.
TBWA shoots fakeless Long White Vodka campaign
Lovers of Less is the positioning for the new TBWA NZ Long White Vodka campaign. “Long White Vodka is all about stripping it back, using natural New Zealand ingredients, keeping things simple, uncomplicated with less fakeness and less stuff,” says ECD Christy Peacock
Fly Buys, justONE make birthday wishes come true
Auckland digital shop justONE has launched a new Fly Buys campaign that gives members the chance to make birthday wishes come true – with the Fly Buys Birthday Wish Machine developed by the agency).
Colenso & Thieves strip for summer
Colenso BBDO has launched new summer brand work – including two new TVCs – for Spark. This is a new phase of the brand work Spark kicked off in July.
BC&F Dentsu & Assembly refresh Tegel
The new Tegel has the meal for you campaign kicks off the company’s brand refresh with an integrated campaign from Tegel’s full-service agency Barnes, Catmur & Friends Dentsu.
You don’t have to be a Bro to grow a Mo
Britomart-based digital creative agency Us&Co yesterday launched NZ’s Movember campaign and this year, for the first time, Movember if open to everyone – men, women, children, and even the most follicly challenged – can all have a go.
Good haul for NZ at LIA Awards
New Zealand agencies shone at the 31st London International Awards in Las Vegas, winning a Grand LIA, seven Golds, two Silvers and one Bronze at the 31st LIA Awards, judged last month in Las Vegas. As expected Y&R’s McWhopper & Colenso’s Brewtroleum were standouts.
