CAANZ has set up an interactive seminar to bring agencies up to speed on the Commerce Commission’s hard attitude to false advertising.
Gen Y is the future
3.1 million New Zealanders aged 15+ now access the Internet, spending two working days online each week, according to new figures out today from Nielsen NZ. The report shows Gen Y leading the charge – online from a smartphone, driving the Internet TV trend (YouTube, Netflix), and interacting with organisations on social media.
Kiwis mirror global SMB trends
Facebook has announced that there are now over three million businesses – the vast majority of which are SMBs – actively advertising on Facebook, up 50% in just one year, according to a release out today. Seventy percent of these three million companies are from outside the US.
TVNZ satisfied with interim result
TVNZ has delivered an after tax net profit of $12.7 million for the six months to 31 December. This puts the company on track to achieve the full year financial targets set out in its 2016 Statement of Intent.
Saatchi, Toyota, DOC point families at nature
A new programme, created by Saatchi & Saatchi to help families explore New Zealand’s great outdoors and take action for nature, has been launched by Toyota and the Department of Conservation.
JWT launches new Sovereign brand campaign
In an effort to address low levels of insurance with the New Zealand millennial market, J Walter Thompson has launched a new chapter of Sovereign’s Take Charge brand campaign, galvanized by the overarching sentiment of taking action.
NZ shops shine in AWARD second wave
Saatchi, Y&R, Colenso, and DDB are among the NZ qualifiers in the second wave of Australia’s AWARD Awards 2016 finalists.
Riches in niches?
Leading lifestyle magazine editor Kate Coughlan, who’s purchased NZ Life & Leisure and NZ Lifestyle Block from former publisher Fairfax Magazines, plans to take the titles a step back in time, returning to niche content marketing.
Older hits still working in 2016
Our first Colmar Brunton/M+AD Top 10 of 2016 features almost wall-to-wall favourites from 2015. Lots of new ads debuted earlier this year, so there’s bound to be changes when these kick in over the next few weeks.
Dentsu Aegis buys star Kiwi indie
Dentsu Aegis Network has today announced the acquisition of a majority share in Barnes, Catmur & Friends. DAN (in a release) says the move “establishes creative capability for Dentsu Aegis Network in the market to further strengthen the business in New Zealand”.
