Whybin\TBWA lands Auckland Airport

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After an “exhaustive” competitive pitch that began late last year, Auckland International Airport has consolidated its multiple agency partnerships into one – and appointed Whybin\TBWA as its lead advertising and brand partner.

Ad emoticons R US

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The global infatuation with emojis has now reached the ad agency world, with the launch of Advertising Emojis, an app created by Swedish ad agency Dogwash that contains a collection of 70 iconic advertising images and logos.

Non-custodial sentence for Glenda Wynyard

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Auckland ad personality Glenda Wynyard, former owner of now-defunct Auckland shop The Media Counsel, has been sentenced to eight months’ home detention after being found guilty in the Auckland District Court last week of 11 charges laid by the Serious Fraud Office over about $1.8 million worth of payments and invoices.

Arrivals & Departures

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Opti taps new MD: ZenithOptimedia has appointed Stuart Rutherford to the role of New Zealand managing director, effective mid-May. He replaces ZO general manager Sophia Quilian who is moves into a senior role at sibling agency Starcom.

New radio network hits the airwaves

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MediaWorks Radio this week launched New Zealand’s newest radio network, Magic, which targets all people 50-69 year-olds, and celebrates the music and culture that shaped this audience’s formative years with a playlist that ranges from Elvis to the Bee Gees and The Everly Brothers.

Richer, deeper engagement

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Exponential Interactive NZ has unveiled its new proprietary, scalable video ad formats, VDX – which allows single brand experience across multiple screens, and provides ad experiences aimed to drive deeper, authentic audience engagement.