Facebook Instant Articles goes global

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Facebook has announced that Instant Articles will be open to all publishers globally in April. “We’re excited to announce that on April 12 at Facebook’s F8 conference, we will be opening up the Instant Articles program to all publishers—of any size, anywhere in the world,” says San Francisco-based product manager Josh Roberts in a release.

Bullseye!

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Spark PR & Activate has produced an adidas NZ video of Wellington Phoenix soccer star Roly Bonevacia demonstrating his remarkable kicking accuracy – for a social campaign featuring similar videos from Özil, Oscar, Alli, and Zidane.

Ad-block fans launch social solution

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“We are InfluencerHQ and we are a five-person start up running out of Venture Up (A startup accelerator based in Wellington for the top young entrepreneurs in New Zealand),” writes Omer Hazer, who has put his neck on the line to tell agencies – via M+AD – how much he loves ad-blocker software.

Spark plugs in phone box EV charging stations

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Goat Farm CD Vaughn Davis, who’s been doing creative work for Spark for some time, was tapped to star in a test drive of the company’s phone-box electric car charging stations. That’s him – with comedian/podcaster Tim Batt – in the video (which was shot by Spark in-house).

Bloggers & PR make comfortable bedfellows

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Blogging is here to stay and is an excellent way for marketers to find out more about and tap in to a topic from someone with genuine knowledge, passion, interest and first-hand experience, says Pead PR’s Deborah Pead commenting on the latest IPREX Blogbarometer international survey which reports bloggers globally welcome more contact by PR agencies. 

AA Insurance taps DDB

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After completing a review last year, AA Insurance, has appointed DDB Group as its new advertising agency partner. DDB will replace AA Insurance’s current agencies Starcom, Special and Twenty over a three-month transition period.

Indies on the rise

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The Colenso BBDO/Proximity combo entered the 2016 Axis Awards season with a remarkable 81 campaigns making it through to the awards finals. FCB was #2 on the list with 60 finalists, while Y&R outdid themselves with 57.