Coca-Cola New Zealand has unveiled the next phase of its Coke Come Alive campaign, which aims to “capture the voice and attention of consumers over the summer months, and introduce the brand to new customers and engaging with existing Coke loyalists”.
Kiwi content? Check this out!
Stranded in Paradise author John Dix, High Times director David Herkt, Lyttleton poet Ben Brown, Red Mole’s Martin Edmond, NZ poets Shane Hollands & Elizabeth Smither & Michael Gould, publisher/poet David Merritt (that’s his image on the cover, above), singer/songwriter Katy Soljak, muso George Henderson, muso/commix creator Will Saunders, poet Sandra Bell, writer Jon McLeary, Paremoremo Prison inmate/creative writing student Ngawiki (a pseudonym), social worker Allan McEvoy, poets Janet Frame, Brittany Travers and Jeffrey Paparoa Holman – all feature in the latest edition of Phantom Billstickers’ Cafe Reader.
Sundance premiere for Taika Waititi homage to Hot Friday and Pork Pie
Taika Waititi’s new film Hunt for the Wilderpeople – a dramatisation of Barry Crump’s 1986 novel Wild Pork & Watercress – is to premiere at the opening weekend of the 2016 Sundance Film Festival in the prestigious Friday night slot at the Eccles Theatre in Salt Lake City, Utah.
Combine social media’s two great loves for your brand
Claire Waddington, the Sydney-based Australia & NZ marketing & comms manager of APAC media intelligence company Isentia is on a mission to spread the Twitter message to brands in this part of the world …
Fairfax NZ joins Facebook Instant Articles programme
Fairfax Media’s Sydney Morning Herald, The Age and Stuff.co.nz have announced a launch partnership with Facebook in Australia & New Zealand to continue the social media platform’s global rollout of its Instant Articles programme.
2016 entry call

CAANZ has issued the entry call for the 2016 Beacon Awards (formerly the Media Awards). The entry process closes on Tuesday 23 February – but late entries will be accepted (with a fee) up to Thursday 25 February.
Facebook smooths path for Kiwi SMBs

Eighty percent of Kiwis using Facebook are connected to a small-medium business, according to new data from the social networking site. Now Facebook is introducing new features to help SMBs manage communications with customers.
Arrivals & Departures: Goodoil taps drones dude, Yellow signs Kiwi expat for CMO role
Goodoil Sydney has signed Justin McMillan to its directors roster for representation in NZ & Australia. McMillan is an experienced commercials director, whose cv includes branded content and documentaries.
CAANZ introduces new design categories

Arrivals & Departures: O&M taps senior talent
Ogilvy & Mather has appointed two senior people – Anita Waugh and Paul Pritchard – as part of its mission to introduce top-tier talent to its ranks.