Home is where the heart is

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When DDB’s Sydney-based regional group ceo Marty O’Halloran (a true-blue Aussie by birth) decided to move his regional HQ to Auckland in 2005, his bosses in New York were not impressed. “They gave me 12 months to make it work,” he told the Weekend Herald’s John Drinnan in an interview published on Saturday.

Print still the key for retailers

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Major brands may be devoting increasing attention to digital but print advertising – whether in the form of circulars, catalogues or magazine spreads – remains a stalwart beloved of consumers, says global ad news site Warc in a report that drew information from several sources.

Fast Bauer put Axis mag onto agency desks by 9am

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Last night’s excitement at the CAANZ Axis Awards may have seemed like a fast-fading memory to many of the participants as they woke this morning – but when they got to work, a surprise awaited them: Last Night, a magazine commemorating the occasion in all its lurid glory, was waiting for them on their desks.