Bauer Media has launched WomensWeekly.co.nz, a new online brand bringing together content from the people behind some of New Zealand’s most popular and influential magazines. The new site draws on content not only from New Zealand Woman’s Weekly, The Australian Women’s Weekly (NZ Edition), NEXT, Good Health Choices, North & South and (where relevant) New Zealand Listener, but also exclusive online video and lifestyle news content updated daily.

The Australasian Writers and Art Directors Association (AWARD) will increase its presence at Sydney’s annual Semi Permanent festival of creativity and design from May 2016, in a collaboration that will introduce an annual AWARD showcase to the three-day event and host the annual AWARD Awards ceremony as a new focal point of the festival.

The share offer from Snakk Media Limited (SNK) successfully raised $2.2 million, including $0.7 million of oversubscriptions – meaning Snakk will today proceed with its listing on the NZ Stock Exchange’s NXT market (for small and mid-sized businesses).

Social talent, branded content, web TV and indie video will collide at the inaugural NZ Web Fest (held in conjunction with over 40 Web Fests around the world) to be held at Auckland’s Media Design School on Saturday 7 November.

NZME presented the third PwC Herald Talks event at Sky City this morning with some of the country’s top global business minds and business community connecting. 

Sports drink brand Powerade – along with its agency partners Ikon, Ogilvy, Spur, and Activation – has announced the return of its Powerade Challenge – running from now through to December. In its fifth year, the challenge invites Aucklanders and Wellingtonians to register for free, complete the running challenge on a day that suits them and track their training times using Powerade digital wristbands.

Cassette tapes. Catalogues. Floppy disks. Fax machines. The list of things rendered obsolete by the digital age grows longer every year. But here’s one practice it can’t seem to kill off fast enough – the media RFP. GE’s New York-based chief marketing officer Linda Boff shared her thoughts with Ad Age … 

Much of the time and effort marketers spend devising card-linked offers and creating online or mobile discount codes for shoppers may be wasted, according to new US research reported on the Warc website. The research shows that almost two thirds of US consumers still prefer to use paper coupons.

Running a marathon is hard enough, let alone while everyone else is watching the final of our biggest sporting event. So Les Mills and Whybin\TBWA public relations arm Eleven helped rectify the scheduling clash by streaming the final live from devices attached to the backs of runners.