A brand’s agency partners should be willing to take risks and have skin in the game, according to Coca-Cola’s head of integrated marketing communications in the Middle East. Read More
True Auckland has created a new trans-Tasman campaign for Southern Cross Travel Insurance has encouraging people to think about their individual sense of adventure, rather than what may or may not happen... Read More
Adshel New Zealand has announced the commencement of phase four of its digitisation strategy, expanding the Adshel Live network with the deployment of an additional 60 screens, taking the national digital roadside... Read More
Tourism New Zealand’s comms division has over the weekend filed a release (with full credits) containing all the details missing from an earlier M+AD story on Friday, which was based on an... Read More
The ties between DDB and The Warehouse just grew even stronger last week, when the agency won The Warehouse Stationery business to add to its roster, which already included the master The... Read More
The Australian Rugby Union (Rugby AU, as it’s now called) has come up with a cunning plan to sell the new Aussie test jersey to New Zealanders. Read More
Music has always been a key component for many radio stations. To celebrate music at the Beacons this year, The Radio Bureau will have 10 framed art prints of some of the... Read More
NZME are sponsoring The Sass Awards at The 2018 Comms Council Beacon Awards (once known as The Media Awards). This year the organisers are looking for evidence of the “sassiest male and... Read More