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Enough Musak – in-store radio gains an audience

Enough Musak – in-store radio gains an audience

Digital technology is revolutionising in-store radio, enhancing the shopping experience and giving retailers new tools for engaging with their customers. With research showing customers make most of their purchasing decisions in-store, retailers... Read More

MSIX calls for kiwi entries 

MSIX calls for kiwi entries 

The MSIX Conference and Awards are back giving attendees the chance to spend a day with those leading the charge in the practice of marketing science. MSIX (Marketing Science Ideas Xchange) has... Read More

DDB wins Pump and L&P business

DDB wins Pump and L&P business

Two iconic Kiwi brands — one, New Zealand’s most loved bottled water, the other, the quintessential New Zealand soft drink have been added to DDB’s stable. Both Pump and L&P used to... Read More

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