AUCKLAND, Today: Coca-Cola has made its call after a global media review, keeping WPP Open X across most markets while handing North America to Omnicom. For WPP, that includes retaining the business... Read More
AUCKLAND, Today: Vogel’s might be one of New Zealand’s best-known loaves, but McCann New Zealand is taking a fairly bold position on the pantry staple. It’s not bread. It’s toast. Technically, yes,... Read More
Digital technology is revolutionising in-store radio, enhancing the shopping experience and giving retailers new tools for engaging with their customers. With research showing customers make most of their purchasing decisions in-store, retailers... Read More
More details have emerged of the merger plan between NZME and Fairfax New Zealand -with the deal involving the purchase of millions of dollars of Fairfax assets. Mumbrella reports NZME is set... Read More
Zoo Creative (Christchurch) has been linked to New Zealand home builder, Platinum Homes for the past 10 years and are behind the ‘Everything Kiwis Call Home’ campaign. EKCH was launched in 2014... Read More
The home delivery service My Food Bag has decided to terminate a three year partnership with the Hamilton-based Chiefs rugby team after some unwelcome publicity last month. The incident involved players and... Read More
Freedom New Zealand, World of Wearable Art, Nutrimetrics, Kathmandu, Harvey Norman and Countdown made history as being the first brands to be crowned in the recently added New Zealand categories at the... Read More
iHeartRadio New Zealand has launched four exciting new digital stations across genres identified as opportunities through research and audience demand. Havoc International Airport, Coast Soul, Newstalk ZB 24/7 and 90s Bus are... Read More
For the first time since its launch two years ago, Spark’s free innovation and ideas workshop, Spark Lab, is going national, kicking off with a series of events in Auckland next week.... Read More
The MSIX Conference and Awards are back giving attendees the chance to spend a day with those leading the charge in the practice of marketing science. MSIX (Marketing Science Ideas Xchange) has... Read More
Two iconic Kiwi brands — one, New Zealand’s most loved bottled water, the other, the quintessential New Zealand soft drink have been added to DDB’s stable. Both Pump and L&P used to... Read More
New Zealand wine maker Cloudy Bay has a new sponsorship deal to push its brand in Australia. The vineyard has put its name to a series of live concerts featuring the best... Read More