AUCKLAND, Today: More than 200 million people now call themselves content creators. Naturally, the advertising world has a few questions about how all this influence should actually work. The IAB Global Network... Read More
AUCKLAND, Today: Angela Spain is stepping into a bigger content brief at Omnicom Media New Zealand, taking on the newly elevated role of Chief Content Officer. The promotion recognises Spain’s contribution to... Read More
Sarah Bolger, formerly the chief client officer at research outfit Colmar Brunton NZ, has been announced as managing director of the company. Read More
After winning the business in February, Auckland communications agency Undertow Media last month released its first campaign for Kiwi-owned and operated burger chain, Better Burger. Read More
A brand’s agency partners should be willing to take risks and have skin in the game, according to Coca-Cola’s head of integrated marketing communications in the Middle East. Read More
True Auckland has created a new trans-Tasman campaign for Southern Cross Travel Insurance has encouraging people to think about their individual sense of adventure, rather than what may or may not happen... Read More
Adshel New Zealand has announced the commencement of phase four of its digitisation strategy, expanding the Adshel Live network with the deployment of an additional 60 screens, taking the national digital roadside... Read More
Tourism New Zealand’s comms division has over the weekend filed a release (with full credits) containing all the details missing from an earlier M+AD story on Friday, which was based on an... Read More
The ties between DDB and The Warehouse just grew even stronger last week, when the agency won The Warehouse Stationery business to add to its roster, which already included the master The... Read More
The Australian Rugby Union (Rugby AU, as it’s now called) has come up with a cunning plan to sell the new Aussie test jersey to New Zealanders. Read More