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MPA takes the spreadsheet pain out of magazine planning
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Magazines lead the way in inaugural 2026 Quality of Attention Index
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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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AUCKLAND, Today: Coca-Cola has made its call after a global media review, keeping WPP Open X across most markets while handing North America to Omnicom. For WPP, that includes retaining the business... Read More
AUCKLAND, Today: Vogel’s might be one of New Zealand’s best-known loaves, but McCann New Zealand is taking a fairly bold position on the pantry staple. It’s not bread. It’s toast. Technically, yes,... Read More
Just one debut this month – FCB’s Mercury Energy rebrand (at #10). No 1 is Kevin Denholm’s Sandpit – clearly the most popular NZ TVC in years. Read More
Clio has announced the Gold, Silver and Bronze winners for the 2016 Clio Awards ahead of the presentation night later this month in New York. New Zealand has scored one Gold Statue... Read More
Westpac has named FCB Media as its new media agency partner, effective from the start of next month. Head of Media Client Service at FCB Media, Simon Teagle, says there was a good... Read More
Noel Leeming and FCB mined real customer stories for the retailer’s latest series of commercials which started playing on our screens this week. It’s the third in the series featuring customer stories... Read More
Whittaker’s has increased its lead as New Zealand’s most-loved brand but there are some big movers in this year’s top 20 with Lotto making huge strides and arch-rival Cadbury closing the gap.... Read More
New World supermarkets are about to fire up a collectible frenzy again with their new Little Promotion campaign. Colenso BBDO says “totally different but also familiar” might be the best way to... Read More
A new book about to be launched in Auckland promises to prepare aspiring writers, designers and dreamers to hunt down ideas that could change the world, or at least their own lives.... Read More
Sydney’s Social Soup has been signed by Fisher and Paykel for an Australian campaign promoting F&P’s focus on innovation and how its products relate to different cooking styles. Social Soup uses its... Read More
Research commissioned by APN Outdoor has found New Zealanders have a positive feeling towards billboards. In its latest study ‘Media Attention – It’s a Jungle Out there’ researchers canvassed hundreds of New... Read More
One of New Zealand’s most awarded design specialists, Grant Alexander is teaming up with Auckland agency Onfire Design. Founder and principal of Studio Alexander, Grant will join Onfire as design director, providing... Read More
