DDB and its client Lion are, predictably, pushing the All Blacks envelope with a Steinlager “footy” promotion that tiptoes all around the ABS – but never mentions their name (being a domestic brand, Steinlager is not – officially – involved with the RWC).

Up-and-coming Ponsonby-based social media agency Backchat Media has won the account for managing the digital radio integration for this year’s Melbourne Cup Carnival in November.

Clemenger BBDO Wellinton has created a series of fairytales to tell the story of the inhabitants at the opening of a major interactive walk-through precinct at Wellington Zoo.

Brother Design’s work for Foodstuff’s own brand, Pams, has enjoyed a successful run at award shows here and internationally. Now they’ve added a Gold pin at the Design Institute of New Zealand’s annual Best Awards.

A leaked email to staff from Herald managing editor to staff confirms that a number of staffers have accepted redundancies.

The Interactive Advertising Bureau has elected NZME group revenue director Laura Maxwell as its new chairperson, a role that she returns to after a two-year absence.

The Cannes Lions has announced the launch of Lions Entertainment, a new stream which will deliver Entertainment Lions and Entertainment Lions for Music, replacing the current Branded Content & Entertainment Lions.