Dr Libby returns for new Sleepyhead range

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Eighty-year-old Kiwi brand Sleepyhead has re-signed with Dr Libby for a new TV campaign (out of Westhaven-based integrated indie agency Chemistry Interaction) to promote its new Sleep Solution range, which sees the company expand into top-of-the-bed territory with the launch of a suite of pillows, duvets and waterproof mattress protectors. 

VW taps FCB

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Volkswagen New Zealand has delivered a shock by confirming rumours it had dumped incumbent Colenso BBDO and appointed FCB to its creative advertising account. FCB already manages the media for the European Motor Distributors portfolio which includes Volkswagen, Audi, Porsche & Skoda.

Facebook debuts Lead Ads

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Mobile phones are where people communicate and discover the things they like, but historically, it’s been difficult for people on mobile to signal to businesses that they want to learn more about their products or services,” says San Francisco-based Facebook product manager Paresh Rajwat, in a global release.

.99 refresh for New World product & price ads

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Retail agency specialist .99 has given New World’s product and price ads a distinctive new look. Their challenge was to showcase the product in a creative and inspiring way – to cut through the retail advertising noise, and leave a memorable brand impression in consumer’s minds. 

Sync or swim?

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Parnell agency The Business has released a hilarious “bad lip reading video” around the RWC for the National Foundation of the deaf. “It has gone live this morning on social media and the press release will go to the government,” says The Business strategy director Ben Cochrane.