AUCKLAND, Today: Coca-Cola has made its call after a global media review, keeping WPP Open X across most markets while handing North America to Omnicom. For WPP, that includes retaining the business... Read More
AUCKLAND, Today: Vogel’s might be one of New Zealand’s best-known loaves, but McCann New Zealand is taking a fairly bold position on the pantry staple. It’s not bread. It’s toast. Technically, yes,... Read More
More New Zealanders are tuning their radios into RNZ National. New survey figures show RNZ National reaches a weekly cumulative audience of 529,000 listeners or 11.1% of the total radio audience. Read More
Digital publisher Quartz is achieving CPMs "in the high double digits" by simply rethinking its approach to display ads. Even with ad blockers Quartz says high quality ads keep people watching. Read More
Like most marketing media, M+AD receives a lot of PR-driven press releases. We see these as lifeblood communications, written by professional PR exponents who are unusually passionate about the work they do. Read More
The finalists for the 3rd annual NZ Social Media Awards have just been announced. Work from Whybin\TBWA, Special Group, Fuse, NZME, Spark PR & Activate, Sherson Wills, and Y&R is featured in... Read More
All marketing and advertising – including creative and media placement – for the new David Jones NZ flagship store in Wellington will be handled by in-house teams at the company’s head office... Read More
Dear Ed,” writes Sophie Randall-Hughes, marketing executive at global ad platform AdRoll – “I wanted to share this great cartoon about AdRoll pulled together by The Foundation Capital. Read More
Semi Permanent Auckland – now just two weeks away – has added workshops, “conversations”, Q&A and poetry to its packed schedule for Friday & Saturday August 12-13. Read More
Robber’s Dog Auckland has forged an Australasian representation deal with Calfornia-based director team Peter Livolsi & expat Aussie Martin Dix, who work together professionally as Peter Martin. Read More
Kiwi Olympian Valerie Adams – now back to her best form – features in Nike’s Unimited Future campaign, released globally this week. Read More
Ogilvy Vietnam has returned two awards recently won at Cannes Lions after determining that some elements of its Rhino Rescue Project campaign "did not run in-market as stated". Read More