Tourism company Southern Discoveries continues to expand by adding new roles to its marketing team. With the new additions, the company is focusing its marketing operations into online and offline, PR and partnerships.
Countdown signs Hypermedia for another two years
Leading shopper influence agency Hypermedia today confirmed the renewal of their in-store media contract with New Zealand grocery giant Countdown Supermarkets.
Clever way to teach kids value of $$
Saatchi & Saatchi has unveiled a prototype of the ASB’s latest innovation – a cashless moneybox that integrates with the ASB Mobile banking app to help teach children the value of money in an increasingly cashless society.
Droga5 Sydney to close
Advertising agency Droga5, which is headquartered in New York, has announced today that it would be closing its Sydney office founded by David Droga, David (Nobby) Nobay, Sudeep Gohil and Marianne Bess in 2008.
NZ ads up and running
Instagram announced today that any New Zealand advertiser, large or small, can now run ads. The platform will offer a new suite of features, including more action-oriented ad formats, landscape images and videos, and the ability to reach the right group, leveraging Facebook’s proven ad management technology.
Spark PHD taps Edge DJs for Sleep Styling 2
TRESemmé 365 Project (T365) returns this year “to inspire more New Zealand women to break their sleep-styling habits”, this time challenging two influential women to create a different hair look every day, for 40 days.
Pages gets a facelift
Facebook has unveiled a host of Pages enhancements that aim to help businesses enhance their mobile presence and introduce new tools for better communication with customers.
White in black
Anchor has released a limited-edition run of four million numbered 2L all-black bottles “to help you enjoy a pint of Anchor goodness on game day”.
Why are most brands socially inept?
iSentia’s Claire Waddington reckons most brands are socially inept. She wrote this piece for M+AD to point out the common mistakes marketers make online – and three simple changes brands can make straight away.
Virtual reality in a Nutri-Grain box
Ogilvy NZ’s shopper marketing & digital activation agency Geometry Global NZ and its client Kellogg’s have packed a virtual reality experience into a limited edition Nutri-Grain 500g box.
