After being reappointed as the South Australian Tourism Commission’s strategic & creative partner back in April, K Rd indie Sugar&Partners says it has been riding the online video wave delivering a new rich-video digital platform targeting New Zealand travellers thinking of hopping across the ditch.
ABs make a racket at Stanley St
Saatchi & Saatchi and Toybox brought All Blacks Sam Cane, Nehe Milner-Skudder, Joe Moody and Julian Savea into the same frame as ASB Classic tennis stars Venus Williams, Caroline Wozniacki and Bethanie Mattek-Sands for an video now running on social media.
2016 Facebook Awards go regional
The global Facebook Awards – expanding this year to include regional finals – has issued its call for entries.
Fool’s paradise
BMW New Zealand’s Reverse April Fools’ Day campaign, created by DDB NZ, continues to be recognised internationally, this time winning the only award in the Experiential category at The One Show Annual Automotive Advertising of the Year Awards.
Jetmax signs travel site for NZ & Oz
NZ travel media supplier Jetmax Media has signed an exclusive deal with Webjet.co.nz. The appointment also includes Webjet.com.au and Zuji.com.au.
Arrivals & Departures: Return of a Jedi
Christchurch-based travel media supplier Jetmax has appointed Vaughan Fleming to the new role of sales director.
Weldon connection to logo design
Auckland-based OneDesign has developed a new logo for MediaWorks. “The process was collaborative, and took place across the business,” says MediaWorks comms chief Charlotte McLauchlan.
Beer giant taps Colenso, sidelines Saatchi
Tui has reshaped its ad agency roster model, appointing Colenso BBDO to a new Tui brand creative project, sidelining incumbent Saatchi & Saatchi, which DB Breweries’ Simon Smith says will “remain an incumbent DB agency”.
Framing 2016
Graham Christie, the CCO/partner of Auckland-based APAC-wide mobile marketing company Big Mobile Group, has released the company’s latest Mobile Hub report – containing analyses of the figures that frame 2016 and beyond for mobile across APAC:
Cannes unveils major category upgrades
The Cannes Lions International Festival of Creativity has announced changes to the 2016 awards which will see the Press Lions become the Print & Publishing Lions and Digital Craft split from the Cyber and Mobile Lions.
