FCB focus on family violence in wealthy homes

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FCB NZ recently launched a campaign for It’s Not OK to shine a light on the prevalent issue of family violence in New Zealand. Contrary to popular belief, violence occurs in every sector of society, including high socio-economic households too – a shocking one in four. To tell this story, rather than an ad, FCB created an unexpected article in the pages of the glossy June/July issue of HOME magazine.

Axis 2016 convenor pens charm offensive

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CAANZ is preparing again to open up the call for entry for Axis 2016. “This year we are fortunate to have retained Barnes Catmur ceo Daniel Barnes as our chairman, and have welcomed DDB CCO Damon Stapleton as our new Axis Convenor for 2016,” said CAANZ ceo Paul Head.

If content is king, is news a pawn?

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With the proliferation of communication channels, media companies are changing their offering. How is New Zealand responding to this new era of media and marketing?  And what does it mean for marketers, agencies and consumers?