Analytics shop Datalicious has appointed Kasmira Sewpershad as the manager for its New Zealand business. Previously, Sewpershad was interactive account manager at MediaWorks.
Why Toronto Star nixed digital paywall & P1 promos
Executives from the Toronto Star have admitted paywalls did not work for them and said promoting stories inside the newspaper is a waste of time, arguing the space can better be used for editorial or advertising.
PHD flies the Gold Coast into AIA
Baggage Carousel One at Auckland Airport was recently transformed into a giant interactive game by PHD Group and Gold Coast Tourism, with one lucky Air New Zealand flight experiencing a “New Zealand first” with the Lucky Luggage campaign.
Adman makes funnyman finals
MDS AdSchool CD Kate Humphries writes: “He’s given us the Vmotion project and Vrobbers, some witty Axis & YoungGun-awarded long copy ads for Westpac; a funny Fresh Up Powerful Refreshment TV campaign, and in 2013, he won the Young Lotus competition at Adfest.
Stunts focus for CAANZ breakfast forum
ANZ Bank head of corporate marketing & sponsorship Sue McGregor, with Sporstbet Australia head of communications Ben Hawes will address adland – and showcase their best work – at the next instalment of the CAANZ PREScom Champion Speaker Series. Sportsbet is Australia’s biggest corporate bookmaker.
Varsity challenge
AUT has ended its long partnership with Consortium, and will now work with a number of agencies on a project basis.
Arrivals & Departures
St John taps MediaWorks exec: MediaWorks group head of communications Rachel Lorimer has resigned to take up the role of head of communications with St John.
Colenso’s K9FM takes a bow-wow at One Show
Colenso BBDO/Proximity was the best-performed NZ agency at The One Show Awards, held Friday night (NZ time) in New York City. DDB (Bronze and two Merits), Y&R (Merit), O&M (Merit) and Special Group (Merit) also snatched a small share of the limelight.
Quiet exit for the ‘Godfather of Wellington’
After 25 years at the helm of one of New Zealand’s most respected and awarded agencies, Philip Andrew (Duster) has finally bid farewell at Clemenger BBDO.
Puns are bad, but poetry is verse
Phantom Billstickers’ Poetry on Posters Project has dedicated its new postcard project to the work of Cliff Fell, David Merritt, Ben Brown, Alice Anderson, Frankie McMillan, Jefferey Paparoa Holman, Becky Woodall and David Eggleton.
