Mastering that lightbulb moment

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Viaduct Harbour-based video content company BrandWorld’s successful third party platform Discover is back with a new logo, a new look and feel, new presenters, more flexibility. It also comes fully tailored for a host of different distribution methods from YouTube to On Demand, Sky to TVNZ, mobile to web – but with that same “attention grabbing” power based on its original guiding engagement insight: ‘consumers are hardwired to discover’.

DDB’s April Fools joke wins Ad of the Month

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DDB has won April’s Newspaper Ad of the Month with its BMW April Fools ad. “A refreshing April Fools ad that needed newspapers to work … and it definitely did that,” agreed the judges, acknowledging also the extension to the April Fools ad which ran the next day congratulating the winner.