As a growing number of brands use Instagram as an advertising channel for their campaigns, the natural visual style of the photo-sharing app is causing many creatives to adapt their work to make it fit well with the medium.
Arrivals & Departures: InMobi signs games guru, Vizeum promotes Richard Hale, Facebook names ANZ MD, 2degrees man goes bush
Vizeum New Zealand has promoted Richard Hale to the role of agency director, where he will lead the day-to-day management of the agency and, “in keeping with Vizeum’s dedication to senior resource”, will maintain hands on leadership across all key clients.
Colenso ‘thrilled’ House of Travel
Following a lengthy competitive pitch process, NZ-owned House of Travel has chosen Colenso BBDO as its creative agency “to reinvigorate the travel customer experience”. Originally seven agencies made the long list – and this was reduced to three after a credentials presentation – Y&R, Colenso, and Contagion.
Marketing Awards winners unveiled tomorrow
The Marketing Association is gearing up for tomorrow’s (Thursday 27 August) 2015 TVNZ NZ Marketing Awards. The MA has engaged Te Radar as its emcee – for the fifth successive year. And at press time there were still a few tickets available (five, to be precise).
New 0.0% beer will save even more of the entire world
Seven weeks ago, DB Export, Colenso BBDO and Gull launched DB Export Brewtroleum – a clean-burning biofuel made from the yeast leftover after they finish brewing beer. Since then, a nation of men have rallied to the planet’s defence, selflessly committing themselves to drinking DB Export.
Cellphone OK in bed and dunny, but dinner’s a no-no
It’s OK to be online on the toilet but not at the dinner table and if you are having trouble getting your partner’s attention in bed it could well be because they are on their smartphone, according to a new survey on digital attitudes and etiquette.
A0 giant lands in Parnell’s creative heart
Street poster maestros Phantom have extended their new Super A0 format to a site in the “creative heart of old Parnell”, facing traffic headed towards the Eastern Bays from the central city and north-western motorway.
Arrivals & Departures: Working mum sings Ideas Shop praises, Sky taps 2nd woman for board role
Corporate PR agency Ideas Shop is “building its national profile” with the promotion of Amanda Woodbridge to a full partner role.
Rexona tackles the ABs
Just what the world needed – another grim, gritty, dark, determined spot from one of the All Blacks’ countless sponsors. This one was created by Spark PR & Activate and Curious, and directed by Miki Magasiva in all the usual locations (the Teps, the Viaduct and Eden Park).
NZME brings Coast FM to Whanganui
On Monday, NZME Radio will launch its Coast FM brand in Whanganui on 98.4 FM – the second NZME Radio network to arrive in larger provincial cities in just two days.
