oOh!media has souped up the current You and Maggi Cooking Up Fresh Ideas campaign with a series of novel outdoor executions.
NZ scores well in AMES shortlist
NZ agencies have enjoyed a high conversion rate at the shortlist stage of the Asian Marketing Effectiveness & Strategy Awards in Singapore, picking up 27 finalist spots (Australia has 39). DDB leads the Kiwis with nine finalists, followed by Saatchi & Saatchi (five), Colenso BBDO (four), Republik and Spark PHD (three apiece), Clemenger BBDO (two), and Twenty (one).
Rainger & Rolfe, Exit shoot new spots for AA Smartfuel
AA Smartfuel’s petrol is cheap – and sometimes free. That’s the key message from AA Smartfuel’s new nationwide campaign, delivered through likeable taxi driver Edward, in a documentary-style approach that provides narrative through the eyes of a typical New Zealander.
Mistakes spawns another cracker
Clemenger BBDO’s never-ending run of outstanding NZTA road safety ads continues unabated with Limits, a cautionary tale that mines similar drink-driving territory to Mistakes.
Kiwi business unprepared for Mobilegeddon
Thousands of Kiwi businesses are not ready to meet Google’s upcoming Mobilegeddon deadline according to a local marketing expert.
Arrivals & Departures
Kiwi expat steps up in Germany: Andy Wyeth, who began his career as a junior art director with TBWA/Whybin Auckland in 2007, has been appointed CD at BBDO Düsseldorf.
Monster digital billboard coming to town
iSite Media is about to present marketers the opportunity to brand the Auckland skyline, with plans to establish “New Zealand’s largest digital billboard” – which they’ve dubbed The Victoria – in the centre of Auckland. Towering over Victoria and Hobson Streets it will attract a very large daily audience, and be visible over distances of more than a kilometre.
Bauer, Mobile Embrace climb aboard
Bauer Media Group and mobile marketing company Mobile Embrace have been appointed to the board of the Interactive Advertising Bureau.
Power to the people
Three-quarters of New Zealanders (75%) believe face-to-face interactions are being replaced with electronic ones, according to a new report released by Nielsen. Screen wars: The Battle for Eye Space in a TV-Everywhere World examines the rapidly developing global digital video landscape and shows how consumers are adapting their viewing preferences to a new reality where seven-in-10 (70%) enjoy the freedom of being connected anywhere, anytime.
