Air New Zealand has recruited NRL star Benji Marshall for a series of videos promoting the airline’s sponsorship of the 2015 Auckland Nines rugby league tournament.
New Year, new look
For the first time in months MasterCard Surprise is not the most preferred ad – in fact, it doesn’t even make the top 10 (currently at #11). But debuting in December are KiwRail, New World Noel, Jeep, and NZTA Local Legends.
Spoiled brat update
Peugeot Scooters are celebrating their arrival in New Zealand by giving a Peugeot Kisbee scooter away free to every customer who buys Peugeot’s stylish new small car, the 208.
More Kiwis chose online newspapers – but stay with print magazines
Increasing numbers of New Zealanders are reading newspapers online, and intend to do more in the coming year, according to research by a local PR agency.
ANZA slams ‘extreme’ calls for alcohol sponsor bans
Calls by the well-intentioned (but slightly barmy) Ministerial Forum on Alcohol Advertising & Sponsorship to ban sponsorship by alcohol brands and further limit advertising are an extreme position which have discounted significant global evidence to the contrary, says Assocation of NZ Advertisers ceo Lindsay Mouat., backing the many industry groups that have already criticised the Forum’s findings.
Marsden Inch Awards Girls on Top
The Marsden Inch Scholarship has been awarded to Julie Koch and Tania Menzies from the Adschool at the Media Design School. Marsden Inch has also awarded a second female team, Liz Henwood and Lowri Pountain, with the new Inch Perfect Award for most improved team.
See you in three weeks
This is the last 2014 edition of the M+AD daily newsletter. We’re taking a break and will return on Monday 12 January.
Instagram adds new filters
Instagram has announced the release of five new filters, fetchingly named Aden, Crema, Ludwig, Perpetua and Slumber.
DDB & Westpac create spectacular Britomart donation Xmas tree
Westpac has unveiled the Westpac Giving Tree in Takutai Square, Britomart – a launch that DDB says is the first Christmas tree installation to be powered by public donations.
Linked multiscreen ads take off
Consumers can expect to see more linked messages in 2015, with ads on TV being backed up by an increasing number of reminder and reinforcement messages on digital devices, including desktops, laptops, mobiles and tablets, predicts WPP-owned global research agency Millward Brown in the first of its annual Digital & Media Predictions, released yesterday in Sydney.
