Here For Life is St John’s new brand positioning. And an emotional new TVC from Colenso BBDO and Thick as Thieves begins to establish and give meaning to it. The commercial features Haylee Wrenn from Hawkes Bady, whose life was saved by St John after she suffered a cardiac arrest.
Paul Henry names offsiders
MediaWorks has appointed Hilary Barry and Perlina Lau to its new Paul Henry TV/radio breakfast programme ground-breaking Paul Henry show. Award-winning 3News and RadioLIVE presenter Barry will be the news anchor in a four-strong presenting line up that includes newcomer Perlina Lau as social media presenter.
Arrivals & Departures
MediaWorks poaches TRB pair: MediaWorks has appointed Gerhard Simanke and Johnathan Schaffer – both from The Radio Bureau. Simanke will work in a senior group agency role and Schaffer in a radio strategy & planning manager.
Tourism NZ and Christchurch Airport join forces to attract more Aussies
Tourism New Zealand and Christchurch Airport have launched a new Every day a different journey campaign out of Whybin\TBWA Sydney, promoting the South Island as the ultimate destination for Australians.
Beacons close tomorrow
Entries close at 4pm tomorrow (Wednesday 18 February) for the 2nd CAANZ Beacon Awards (formerly the Media Awards).
Spruce-up for daily business title
The Business Herald has expanded – and rolled over on its back. The move, says NZME, offers readers more news, more features and more specialist analysis.
&some and King Kapisi get fresh with Wendy’s
Wendy’s popular Big Kahuna burger is back but “fresher than ever” with a new campaign that sees music made out of burger ingredients.
DDB shines light on Westpac home loans
DDB’s latest instalment for Westpac highlights the common family issue of not having enough space at home, and follows Captain Destructo (aka Steve), a Kiwi dad and aspiring supervillain as he challenges his wife’s patience.
The dot takes a hike
NZ Herald owner NZME has dropped the dot at the end of its new corporate name – a decision cheered on by journos all over the country.
RAPP’s Angels help City Mission smash fundraising records
Christmas was a bit brighter for thousands of Aucklanders after a record $1.3million was raised for the Auckland City Mission’s Christmas Appeal, thanks in part to a RAPP campaign encouraging Kiwis to “become someone’s angel” and light up Auckland.
