AUCKLAND, Today: The Attention Agency has decided attention was a little too broad. Now called Salience, the Auckland independent is putting its entire focus behind complex B2B businesses. The new name took... Read More
AUCKLAND, Today: Auckland’s newest rail stations have opened with every foundation advertising slot already spoken for, as QMS NZ switches on its fully digital City Rail Link network. The launch roster brings... Read More
In the 10 months Fairfax Auckland news director John Anthony has been in the job, he’s brought a refreshing, opinionated hard-news edge to the company’s Auckland community papers. Typical is this blunt... Read More
A Sunday News headline writer invented a new word at the weekend. Dunners Stunner screamed the back-page coverage of the All Blacks-Australia test. We think they meant Dunedin. Read More
WPP has reported a slight increase in profit for the first half of the 2017 calendar year for its Australia and New Zealand division after the group revealed it was experiencing a... Read More
Global engagement marketing software provider Marketo has announced it will move entirely onto Google’s Cloud in a new multi-year alliance and collaboration. Read More
Colenso BBDO are US$10,000 richer – after taking out one of the two Grand Prix of the Year prizes at Ad Stars in Busan South Korea over the weekend. Read More
Four New Zealand agencies featured prominently at the New Zealand Social Media Awards, announced in Auckland this morning. Read More
The Advertising Standards Authority has rejected two complaints about a recent Vodafone TVC, out of True Grey Lynn, which claimed the ad was sexist. The ASA said the ad “employed a subtle... Read More
A world-first virtual reality experience to help prospective university students choose their course of study has been developed by Auckland-based virtual and augmented reality specialists M Theory for Torrens University Australia. Read More