Just one week after winning a prestigious global Interbrand Best Work Award for the NZ AIDS Foundation’s Love Your Condom campaign, the foundation has sacked Interbrand and awarded its business to bcg2 after a creative pitch.
Admission rebrands as Vanilla Brief
Admission, the Auckland marketing agency founded by Rob Davis in 2002, has quietly expanded – and rebranded. “After 12 years as Admission, we decided to review our branding to more reflect our specialist digital positioning,” Davis told M+AD.
Worthington takes BEfest keynote role
Colenso BBDO ECD Nick Worthington will be the keynote speaker at the third Festival of Branded Content & Entertainment (BEfest) awards and conference in Sydney on Thursday and Friday, October 8-9.
Effie 2014 – the finalists
CAANZ has identified the 113 successful entries that make the finalist list for the 2014 Effie Awards (held in association with TVNZ). FCB tops the list with 23 finalists; Colenso BBDO/Proximity is close behind with 18, DDB and Saatchi & Saatchi have 11 finalists each and Ogilvy & Mather 10.
Goodoil signs Kiwi director
Sydney-based film company Goodoil – an embedded nest of true-blue Kiwis – has signed NZ director Joel Kefali to its roster.
Moth moves on from Prodigy
Moth Projects, the Sydney & Auckland-based producer that took over from Prodigy Films in June, is setting up its new website (still under construction). The new company sees Jonathan Samways, who ran Prodigy for 15 years, team up with Sydney-based director/DOP Jeff Darling and Darling’s executive producer Sarah Blair.
Lion digital finds a new home
Lion has appointed Young & Shand as its digital agency after a pitch. The incumbent, for the past seven years, was TBWA NZ’s Digital Arts Network, which resigned the business – apparently because the rewards were not commensurate with the work.
NZTA ads shine at Clio
Here comes the son
The Rock has produced four videos – called ‘billboards’ in TV parlance – to bookend each episode of the new season of Sons of Anarchy, which started last night on TV3. Two videos top and tail for the Morning Rumble breakfast show, and two for Jono & Ben’s drive show.
Eat, Drink, Man, Woman
One of the big auction prizes got through Botab without a taker, so the Euro Chef’s Table is still very much available. “We’re calling upon you now,” says CAANZ communications executive Nicky Monera. “The highest bid received by 5pm this Friday is in for an amazing night.”