AUCKLAND, Today: The Attention Agency has decided attention was a little too broad. Now called Salience, the Auckland independent is putting its entire focus behind complex B2B businesses. The new name took... Read More
AUCKLAND, Today: Auckland’s newest rail stations have opened with every foundation advertising slot already spoken for, as QMS NZ switches on its fully digital City Rail Link network. The launch roster brings... Read More
Colenso BBDO, which has just been announced as a finalist in the One Show's Q3 shortlist, is the only NZ shop to make it through. Read More
Video is transforming social media marketing and turning social platforms into broadcast media, according to global ad/media site Warc. Read More
Xero – a key client of Sugar & Partners Advertising Auckland – has been forced to defend the appointment of the company's New York-based chairman to a key role in the new... Read More
Two new arrivals in our latest TVC Top 10 (supplied exclusively to M+AD by Colmar Brunton): 99's New World Xmas clip, and Air NZ’s Summer Wonderland (shot in Australia!). Read More
Ponsonby digital agency Method Studios was the only NZ winner at the international Vega Awards, walking away with five awards – including two Golds. All five of the Method entries came 1st... Read More
Former Saatchi & Saatchi NZ digital creative director Tom Eslinger – an American creative who spent 15 years in NZ from 1990 to 2005 – has been named global chief creative officer... Read More
Tuesday’s story about the Pride In Print Awards returning to Christchurch provided incorrect information about the date, due to an error in the information supplied in the original PiP release. Read More
Nielsen Digital Ad Ratings is now commercially available in New Zealand, a step the research company calls “a major step forward for the digital measurement of advertising campaigns in New Zealand”. Read More