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MPA takes the spreadsheet pain out of magazine planning
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Magazines lead the way in inaugural 2026 Quality of Attention Index
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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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AUCKLAND, Today: Gumboots might not be Rita Ora’s usual stage footwear, but the international music star is getting behind a distinctly Kiwi cause, lending her support to I Am Hope’s Gumboot Friday... Read More
AUCKLAND, Today: Buying a car, booking a holiday and choosing somewhere for dinner hardly follow the same script. Nielsen wants to show advertisers what happens between that first thought and the final... Read More
New Zealanders’ shopping online anytime/anyplace on smartphones and tablets increased significantly last year, according to the latest Nielsen Online Retail Report, released this morning. Read More
The NZ Symphony Orchestra has appointed downtown Auckland shop Insight Creative as its design agency, after a pitch. Read More
Hypermedia finally replaces outgoing GM: Instore ad shop Hypermedia recently appointed Belinda Freeman as ceo, replacing general manager Jonathan Symons, who left earlier in the year to become data & insights manager... Read More
APN Outdoor has forged a deal with US-based software company Aerva to provide technical support for its expanding NZ digital billboard portfolio. Read More
Steinlager Pure has unveiled a new campaign built around NZ’s world record-holding free diver William Trubridge. The campaign, which includes a TVC and posters, started yesterday. Read More
Cannes Lions head of press & PR Amanda Benfell has left to join The Gunn Report: “I joined Cannes Lions in 1997, and having just completed my 18th Festival, it was a... Read More
Social Media may be the future of communication – a countless array of internet-based tools and platforms that increase and enhance the sharing of information. But some brands have found the immediacy... Read More
Mercury Energy has appointed FCB to its media, creative, digital and direct business. The incumbents were Whybin\TBWA (above-the-line) and Chemistry Interaction (direct). Read More
Y&R Wellington has been appointed the creative agency for Sevens Wellington 2015 campaign, following a competitive tender process. Read More
Ogilvy & Mather have again taken out the Newspaper Ad of the Month with their WWF Maui’s Dolphin ad. The judges all agreed it was a “good idea that packed a punch,... Read More
