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MPA takes the spreadsheet pain out of magazine planning
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Magazines lead the way in inaugural 2026 Quality of Attention Index
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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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AUCKLAND, Today: Gumboots might not be Rita Ora’s usual stage footwear, but the international music star is getting behind a distinctly Kiwi cause, lending her support to I Am Hope’s Gumboot Friday... Read More
AUCKLAND, Today: Buying a car, booking a holiday and choosing somewhere for dinner hardly follow the same script. Nielsen wants to show advertisers what happens between that first thought and the final... Read More
Laidback Trade Me chief exits: Trade Me’s chief operating officer Mike O'Donnell has resigned, and will leave at the end of next month. Read More
Two NZ promo agencies made it through to the finalist round of the Australasian Promotional Marketing Association’s 2014 Star Awards. Read More
LOCAL CONTENT WORTH THE MONEY: “Back in the early ’90s, Bill Gates and internet guru Nicholas Negroponte both assured me during interviews that I was working in a sunset industry, and that... Read More
Special Group’s TSB Bank Perfect Day launch TVC attempts to illustrate the adage that ‘time is precious’ with an allegory that can only be described as a fairy tale. Read More
Global ad site Warc has installed four NZ campaigns in its inaugural list of the top 100 ad campaigns based on their performance in effectiveness and strategy competitions. Read More
Fifty-five per cent of New Zealanders are now using multiple screens while watching TV, up from a global figure of just 48%. Read More
This month’s chart is bookended by two classic ads that feel like they’ve been around forever. Sandpit and Ghost Chips are living proof that creativity and humour – particularly Kiwi humour –... Read More
Mick Jagger has shot a droll, self-mocking promo for the Monty Python troupe ahead of their string of performances at the O2 arena in London this week. Read More
Whybin\TBWA has begun work on a brand programme for Yellow, after being appointed to the project last week as the company’s strategic and creative partner. Read More
Most New Zealanders still watch TV the traditional way – by coming home at night, and turning it on, according to a Colmar Brunton survey for NZ On Air. Read More
