AUCKLAND, Today: Magazine campaign planning can involve plenty of tabs, rate cards and spreadsheet wrangling. The Magazine Publishers Association is hoping to tidy that up with a new AI-powered planning tool. Available... Read More
AUCKLAND, Today: A sideline usually exists to keep spectators out of play. 2degrees and TBWA\New Zealand have given it another job: reminding adults what girls actually want to hear. The SupportHER Line... Read More
All marketing and advertising – including creative and media placement – for the new David Jones NZ flagship store in Wellington will be handled by in-house teams at the company’s head office... Read More
Dear Ed,” writes Sophie Randall-Hughes, marketing executive at global ad platform AdRoll – “I wanted to share this great cartoon about AdRoll pulled together by The Foundation Capital. Read More
Semi Permanent Auckland – now just two weeks away – has added workshops, “conversations”, Q&A and poetry to its packed schedule for Friday & Saturday August 12-13. Read More
Robber’s Dog Auckland has forged an Australasian representation deal with Calfornia-based director team Peter Livolsi & expat Aussie Martin Dix, who work together professionally as Peter Martin. Read More
Kiwi Olympian Valerie Adams – now back to her best form – features in Nike’s Unimited Future campaign, released globally this week. Read More
Ogilvy Vietnam has returned two awards recently won at Cannes Lions after determining that some elements of its Rhino Rescue Project campaign "did not run in-market as stated". Read More
Colenso BBDO/Proximity ECD Wayne Pick will sit on the executive jury at the 19th Ad Stars Festival to be held in Busan, South Korea, from August 25-27. Read More
An animated TVC is at the centre of the integrated campaign created for AMI by Colenso BBDO and Assembly promoting insurance to the rapidly rising numbers of Kiwis who rent – now... Read More