Ogilvy leverages ABs for Powerade

Leading sports brand Powerade is kicking off its latest campaign – born from the new brand slogan “Performance Is Everything” – with the launch of a new TVC featuring the All Blacks... Read More

Newspapers & magazines dig in

Newspapers & magazines dig in

Most newspaper and magazine titles dropped in the  magazine and newspaper audits and receivership figures, released Friday by the Audit Bureau of Circulations and Nielsen Media. Read More

Arrivals & Departures

Arrivals & Departures

Assignment Group has hired Kathryn Robinson as strategist/planning director. Previously, she was JWT Auckland head of planning. Also new at Assignment are Aimee McCammon (in a senior marketing role), and Amanda Oliver,... Read More

Game of clones

Game of clones

MediaWorks is to launch a ‘plus one’ version of FOUR on the Freeview and Sky platforms next month. Read More

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