AUCKLAND, Saturday: ASB has reduced to three the number of agencies on its shortlist for all its advertising media work – OMD’s Dynamo, FCB and incumbent Dentsu, reports Shayne Currie in his Media Insider page in Curriethe Weekend Herald.
More rubber on the road
AUCKLAND, Thursday: DTM New Zealand has chosen downtown Auckland’s Krunch as their full service agency to launch gobal tyre brand Nexen in NZ.
Independent NZ media agencies form new association
AUCKLAND, Today: New Zealand’s independent media agencies have teamed up to form a new industry association and take on their larger multinational rivals, reports media & marketing reporter Daniel Dunkley at NZME’s BusinessDesk.
JCDecaux NZ chief Mike Watkins departs
AUCKLAND, Thursday: JCDecaux today announced that NZ country head Mike Watkins has decided to step down and depart from the business.
Kiwi ed-tech platform lands in the US
AUCKLAND, Thursday: Ed-tech platform, founded in NZ in 2013, has launched a global brand campaign, A Little Kami Magic, which spotlights its ability to make classrooms engaged, personalised and efficient.
ASA commemorates half-century
AUCKLAND, Today: The Advertising Standards Authority, is commemorating 50 years of advertising self-regulation, with a refreshed roundup of some of the projects it’s been working on.
Proximity unlocks its secret to growth with new cards for marketers
AUCKLAND, Today: Business growth in the current market has felt similar to finding a needle in a haystack, but with the right tools, creative service agency, Proximity says businesses can discover untapped growth opportunities.
Augusto/Hunch/Together return as ad agencies warm up for Election 2023
AUCKLAND, Today: Millions of what’s raised for this year’s election campaign will go to professional ad agencies advising and booking ads for political parties, according to Business Desk investigations reporter Victoria Young.
My Food Bag & Nadia Lim celebrate weeknight dinner routines in new campaign via Yarn
AUCKLAND, Wednesday: My Food Bag has teamed up with independent creative agency Yarn and production company Reel Factory and MBM Media to launch a new brand campaign featuring co-founder/ambassador Nadia Lim.
Gary McCormick returns for breakfast
AUCKLAND, Tuesday: Broadcaster Gary McCormick is returning to his breakfast radio roots on Tuesday 8 August when he teams up with Mark McCarron for a new-look breakfast show on MediaWorks’ Magic music station.
