PATTAYA, THAILAND, Today: New Zealand judges have been overlooked by the organisers of Adfest 2023 – which has just announced the panel for this year’s Lotus Awards competition.
NZME gets behind the Red Cross Disaster Fund
AUCKLAND, Friday: NZME – which has already committed $1 million of advertising for businesses impacted Cyclone Gabrielle – has now announced its backing for the New Zealand Red Cross Disaster Fund’s support for those impacted, and prepare for future emergencies.
Avis partners with The Royal New Zealand Ballet – campaign info YTBA
AUCKLAND, Thursday: Rental car agency Avis New Zealand is to sponsor the Royal New Zealand Ballet to support innovation and excellence in the arts. Boyd PR NZ advises there’s no ad agencies involved – yet.
Integrated ad campaign for latest chocolate flavour
WELLINGTON, Today: Whittaker’s has organised an integrated advertising campaign with MBM for its new “limited edition” Blondie and Biscuit 250g block.
Run leadership strong in 2023
AUCKLAND, Today: K Rd-based agency Run has grown, with the addition of account director Shelley Cousins, and designer Olivia Aukafolau.
BigAds sees a 30% lift on campaign results from using attention score optimisation
SYDNEY, Wednesday: BigAds, an Australian-based creative intelligence & optimisation ad tech company with a strong presence in NZ has conducted primary research with leading independent, attention score optimisation providers Lumen Research & Attentv (purchased by Amplified Intelligence) to “demonstrate the uplift in rich media campaign results”.
Stanley St bolsters tech capability with key appointments
AUCKLAND, Wednesday: With the dawn of a new year, Stanley St are investing heavily in tech and digital capabilities with the recent appointment of two best-in-class hires in the search and digi-tech spaces.
NZ stock footage specialist expands
AUCKLAND, Today: NZ’s fast-growing niche online stock footage library photo specialist nzstockfootage is investing further “to focus on providing a better service and larger offering of footage specifically designed for the AU/NZ market”.
WARC & Master of Advertising Effectiveness join forces – with James Hurman at the helm
LONDON & AUCKLAND, Today: UK marketing effectiveness outfit WARC and online learning programme Master of Advertising Effectiveness have joined forces to take the effective marketing learning programme global – with Kiwi agency chief James Hurman at the helm.
Your Super Bowl ad wrap – Who Soared? Who Stank? Who pissed off the client the most?
SYDNEY, Tuesday: B&T’s UK-based tech editor Tom Fogden summarises the Super Bowl: “Reportedly, there was an American football game on over the weekend,” he writes in the latest issue.
