Federation launches sustainability platform

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AUCKLAND, Today: Independent agency Federation Aotearoa New Zealand claims to be “the first creative agency to launch authentic climate and sustainability consulting” with the introduction of Federation Impact, to lead change alongside marketers, ceos and ESG partners.

Netflix eyes ads as subscriber growth slows

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LONDON, Today: With around two million fewer subscribers than predicted in Q1 2022 (and a similar shortfall expected in Q2), video streaming service Netflix is preparing to explore a new subscription layer that includes ads, according to global marketing site WARC.

Short & Sweet

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AUCKLAND, Friday: TBWA\ and Lotto’s Instant Kiwi brand are back with a humorous tvc to encourage gifting in the lead up to Mother’s Day (in a fortnight – on Sunday 8 May).

A day in the life of Michael Redwood

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WELLINGTON, Today: “Born in Glasgow, I actually had quite a Kiwi-like upbringing – lots of mountains and lakes, and a real outdoor life,” says Special Group founder Michael Redwood, in a My Net Worth interview with BusinessDesk journalist Daniel Dunkley (scroll down for the link).