AUCKLAND, Today: The Out of Home Media Association Aotearoa has announced that 2021’s revenue is up 24% year-on-year, with the total revenue rising to $119.3m, “despite a tough year of extended lockdowns throughout the country”.
pDOOH benchmark
AUCKLAND, Today: Members of IAB New Zealand’s programmatic DOOH steering committee have agreed on an industry benchmark impression multiplier formula for NZ-based DOOH suppliers activating inventory programmatically.
DDB promotes Nikki McKelvie to vacant MD role
AUCKLAND, Wednesday: DDB Aotearoa NZ has promoted Nikki McKelvie to managing director. She replaces Chris Willingham, who left the ad sector in June last year to become CMO of Australian footwear & clothing maker R.M.Williams.
Aucklanders return to CBD
AUCKLAND, Today: Digital out-of-home audience measurement platform Lens Analytics reports that Kiwis are back “in large numbers” following the summer break.
Deadline tomorrow!
AUCKLAND, Today: The entry call for the 2022 Axis Awards closes at 4pm tomorrow (Thursday 20 January. A deadline extension will run until Tuesday 25 at 4pm (with a modest late fee).
Five PR trends to watch in 2022
AUCKLAND, Today: Shortland St agency Wright Communications’ Nikki Wright has penned a “short and sweet blog/listicle” of five PR trends to watch in 2022.
Passion for publishing
AUCKLAND, Today: School Road Publishing has enlisted Lisa Hay as head of commercial. Hay was GM of Pumpt Agency, a boutique North Shore shop specialising in DM, flyer & catalogue design.
Fish&Clips signs top US comedy director
AUCKLAND, Today: US comedy director Andrew Laurich, currently a resident of Auckland, has joined the Fish&Clips New Zealand roster for commercial work in the antipodes.
Home Sweet Home
AUCKLAND, Today: Special, Finch and Blockhead have unveiled Contact Energy’s new brand platform – It’s Good to be Home, delivering the message that “‘home’ is the best place in the world – both our individual homes and our collective home of Aotearoa”.
Cresta climate change comp tackles humanity’s greatest challenge
LONDON, Monday: Cresta Awards ceo Lewis Blackwell has written personally to M+AD, seeking Kiwi entries for their new global Climate Challenge competition.
