CANNES, Today: The global #TikTokShortFilm competition has partnered with NZ On Air Screen Australia and this year’s 75th Cannes Film festival to support Australian and New Zealand narrative content creators and filmmakers.
The most effective agency in NZ?
AUCKLAND, Thursday: Special has been named the most effective advertising agency in New Zealand with three of its campaigns picked in the top 100 for effectiveness, by global industry body WARC.
The winners: Assembly, Blockhead VFX, Colenso, Ruskin, TBWA, DDB, FCB, VMLY&R, Yarn, Saatchi, YoungShand, Finch
AUCKLAND, Thursday: For the first time in the Axis Awards’ 42-year history the decision was made to take the 2022 Axis Awards online. With over 500 entries, 56 judges, six generous sponsors, and what seemed like a million zoom calls, the creative advertising industry still managed to come together (virtually) to celebrate all the creative excellence in Aotearoa over the past year.
TRA opens Sydney office, appoints new managing partner
AUCKLAND, Thursday: Britomart-based independent research & insights agency TRA has expanded its Australian footprint, opening a Sydney office and appointing insights leader Terri Hall (a Kiwi) as managing partner.
Get off the track!
AUCKLAND, Thursday: TrackSAFE has joined forces with PR agency HMC to blow the whistle on the increasing number of Kiwis who are using train tracks as a backdrop for photography.
GroupM NZ introduces Future of Work
AUCKLAND, Thursday: GroupM, WPP’s media investment group, has announced the launch of Strive in New Zealand, a future-of-work programme that aims to bring a new approach to flexibility (including parental and carers leave, mental health and wellbeing, international mobility and beyond) for all the group’s people across Mindshare, MediaCom and Wavemaker.
Crave Global enlists experiential account director
AUCKLAND, Today: CBD-based creative agency Crave Global continues to grow its presence in experiential and event marketing with the appointment of a new experiential account director.
OMD/Clems/Fuse score in global media rankings
LONDON, Today: New Zealand makes a strong statement in the latest WARC global media rankings – placed among the top 10 performers in key categories.
Stuff grows audio with new division
AUCKLAND, Today: Stuff has announced it is launching a new audio division, and has made a key hire “to spearhead growth in this rapidly accelerating area”.
