LONDON, Today: WARC, the Cannes Lions and LinkedIn B2B Institute have published The B2B Effectiveness Code, a white paper that follows in-depth research by Kiwi adman James Hurman on the effectiveness of B2B marketing.
Axis 2022 – the judges
AUCKLAND, Today: The Comms Council has unveiled its five executive judges for Axis 2022 – YoungShand ECD Anne Boothroyd, Colenso BBDO CD Beth O’Brien, DDB ECD Gary Steele, VMLY&R ECD Kim Pick, and FCB ECD Peter Vegas.
TimeZoneOne snatches returnee
CHICAGO, Thursday: Global creative agency TimeZoneOne has appointed Jasmine Shaughnessy to the role of senior graphic designer in it’s NZ office in Christchurch.
Wishmakers
AUCKLAND, Thursday: The Make-A-Wish Foundation has formalised its appointment of Mindshare NZ as its agency partner. The foundation is a charity with a mission to create life-changing wishes for children with critical illnesses. The identity of any incumbents was not known at press time.
oOh! & Stoneleigh bring mini greenhouse to the streets of Wellington
WELLINGTON, Wednesday: oOh!media has produced its first ever special build for an alcohol brand (Stoneleigh). This time, in a fully enclosed lightbox, it poses as a mini greenhouse in Oriental Parade, Wellington.
GSL Promotus signs Eastwood & Frecklington
WELLINGTON, Today: Wellington indie agency GSL Promotus has welcomed Matt Eastwood as creative director and Cam Frecklington as copywriter.
Leunig still in hot water
SYDNEY, Today: Aussie cartoonist Michael Leunig – a fast-draw legend on both sides of the Tasman – is still in hot water globally, after The Melbourne Age announced it would no longer publish his weekly cartoons.
Wave gives BerryCo the royal treatment
MT MAUNGANUI, Wednesday: Conventional fresh produce marketing can conjure up thoughts of ultra-HD water droplets and flawlessly photoshopped bites – but Bay of Plentry-based creative communications agency Wave has taken a fresh approach with its latest campaign.
Honour your whakapapa by loving your breasts
AUCKLAND, Wednesday: For this year’s Breast Cancer Awareness Month, Breast Cancer Foundation NZ – with a little help from their friends at Colenso BBDO – has partnered with Māori youth poets Ngā Hinepūkōrero to share a message of body positivity.
Indie alert
AUCKLAND, Wednesday: “Dear Ed,” writes Alert Reader of Pt Chev, “Just a point of note – MBM is now owned by Publicis, so I just wonder about your ‘indie’ tag for them?
