AUCKLAND, Monday: Downtown indie Federation has won the safety and behaviour-change advertising account of Maritime New Zealand and the Safer Boating Forum, following a four-way competitive pitch. The incumbent was unknown at press time.
June adspend a record
SYDNEY, Today: In June, New Zealand’s media agency market reported the highest monthly adspend total ever seen in the first six months of the year – and the seventh highest monthly advertising total in history.
Star Track
AUCKLAND, Monday: Track Aotearoa – the Direct arm of DDB Aotearoa – has appointed two senior creatives, Peter Wujkowski and Gaelyn Churchill.
Shotover Media rebrands to creative agency
QUEENSTOWN, Today: Queenstown creative production house Shotover Media has expanded into the creative agency market. The move rounds out the agency’s capabilities with a strategy-led creative and communications service model, centred on building enduring brand equity for its clients.
Healthcare agency rebrands
AUCKLAND, Today: Healthcare agency Essence (13 years in business) has unveiled its new brand purpose and identity, including a refreshed website, to better reflect the specialist agency’s evolution.
Back to Plan A
SYDNEY, Friday: Opr is to revert to its original name, Ogilvy PR, in line with Ogilvy’s global strategy and the recent launch of the Ogilvy Network in Australia and New Zealand.
It’s in the cans
AUCKLAND, Friday: Headphone technology company Nura – the official supplier of headphones to the All Blacks – has launched a film showcasing its Nuratrue capabilities.
VMLY&R bonds with Manako
AUCKLAND, Today: VMLY&R has formed a new partnership, named Te Takere, with Maori-owned consultancy Manako Limited, for the 2023 Census for Stats NZ.
It’s Effie Season!
AUCKLAND, Thursday: The entry period for the Comms Council’s 2021 Effie Awards (in association with TVNZ) is under way. This year’s Effies will be celebrating the impact that winning an Effie has on client/agency relationships, and how effective advertising draws the client and agency closer together.
What makes TikTok tick?
AUCKLAND, Today: The Marketing Association is to shine more light on TikTok and the platform’s unique mix of content creation, media, entertainment, and popular culture.
