AUCKLAND, Today: Toyota NZ has unveiled its new brand platform for the 2021 Hilux through a multi-channel campaign that “celebrates the bond between friends, between driver and their Hilux, and between Toyota and New Zealand”.
Run’s on the board
AUCKLAND, Friday: Indie creative agency Run has picked up two Gold Pins at the annual NZ Best Design Awards for their Pride in Lights interactive installation for Auckland Council.
Our own backyard beckons
AUCKLAND, Today: NZ-only travel magazine Scout – the 4th new 2020 publication out of School Road Publishing – goes on sale nationwide this morning.
Hi-Calibre measurement tool
AUCKLAND, Today: JCDecaux NZ and oOh!media NZ have entered into an arrangement where the JCDecaux-developed out-of-home audience measurement platform Calibre will become jointly owned by both parties, in a funding model similar to Australia and other global industry measurement systems.
Gold Diggers (Updated)
SYDNEY, Friday: The 2020 B&T Awards was a triumph for NZ-founded Special Group, with Special NZ named Agency of the Year, and Special Australia winning the Independent AoY.
The World is Watching
AUCKLAND, Today: The Comms Council has issued the entry call for Axis 2021 – NZ will host the world’s first advertising award show in real life next year – Covid permitting. The big show will be held on Thursday 18 March 2021 at Shed 10.
Ka taea e koe – You can do it! (Updated)
ROTORUA, Today: Auckland indie Brandspank has created a behavioural change campaign on social media for the Lakes District Health Board to help encourage healthy lifestyles.
Flight Before Xmas
AUCKLAND, Today: Ponsonby creative content shop Pitchblack and Air New Zealand have created a new festive season campaign which aims to bring a surprise to Kiwi families.
Team Spirit
AUCKLAND, Today: Woodstock exists to celebrate fun in a world that has become serious, and to bring this to life TBWA\NZ has launched a new Woodstock brand campaign called That’s the Spirit.
Federation taps Tony Clewett
AUCKLAND, Today: Respected Kiwi creative advertising leader Tony Clewett has joined Federation as the independent agency’s chief creative officer.
