AUCKLAND, Tuesday: Production company 3&7, with Colenso BBDO, has shot an amusing new Mars Pedigree Adoption campaign to help find loving homes for shelter dogs.
The Thought that Counts
AUCKLAND, Tuesday: Sweetshop’s Mark Albiston has directed “a poignant, family-centric” Christmas film for BNZ from Colenso.
That’s a Wrap
AUCKLAND, Tuesday: Discovery, Inc has completed its acquisition of MediaWorks TV Ltd, which now operates as Discovery NZ Limited.
Dunedin indie hits hot spot
AUCKLAND, Today: Adpeople from all around NZ are singing the praises of Dunedin indie BrandAid and Auckland’s Eight Productions for their Whiteware Xmas work on the new Smiths City campaign.
Full salaries return
SYDNEY, Monday WPP AUNZ, one of the region’s leading creative tech companies, has announced the return of the majority of salary sacrifices made by staff during the Covid-19 pandemic.
Grim global forecast
LONDON, Today: Global advertising spend is on course to fall by 10.2% – US$63.4bn – to US$557.3bn in 2020 as traditional media have their worst year on record, according to WARC Data.
Hypermedia unveils special build for Tip Top on Prime Retail network
AUCKLAND, Monday: Retail media owner Hypermedia has teamed up with MBM to produce a network-first custom build for Tip Top utilising the Prime Retail media network.
Full Media Offering
AUCKLAND, Monday: Ponsonby indie YoungShand has hired Andrea Long to head up their growing media team, expanding the previous digital focus to a full media offering.
Reimagined – ’Twas the Night Before Xmas
AUCKLAND, Today: Integrated comms agency Pead – working alongside production house Swish, media agency MediaCom, and shopper specialists Raydar – has launched Anchor’s Christmas campaign.
