AUCKLAND, Today: NZ-owned petfood company Animals Like Us – with help from their friends at Flying Fish, HeyYou, John Plimmer, Marx Design and MBM – has launched its first campaign for a ‘raw made easy’ range of dog food, now available in supermarkets.
The Birth of Whakatāne
WELLINGTON, Today: Te Aro-based creative agency Wrestler has helped bring to life a new VR project that lets users experience Whakatāne’s founding ancestral story, by virtually taking them on a journey to Aotearoa aboard one of the great voyaging waka.
Barbie the Brave
NEW YORK, Today: Toymaker Mattel is being hailed for a new video, screening on its YouTube channel, that shows the iconic kids’ character Barbie tackle the difficult subject of white privilege and racism in a language kids can understand.
Make Way for Tomorrow
AUCKLAND, Tuesday: Vodafone and DDB Aotearoa are introducing Kiwis to the future of 5G in a new product campaign, Hayden 2030. A 45” spot is the first cab off the rank in the four-part series under the digital service provider’s new communication platform Go You.
The target – Gen Z
AUCKLAND, Tuesday: AUNZ drinks brand Frucor Suntory – with backing from creative retail agency 99, has engaged research company Sapien to study the beverage desires of New Zealanders aged 18-24 for the Pepsi Max brand.
About Face
AUCKLAND, Today: L’Oréal NZ has appointed independent agency Federation to its consumer products division, the umbrella group for the L’Oréal Paris, Garnier and Maybelline brands.
School Rd’s latest …
AUCKLAND, Today: Home & living magazine Haven, the latest new local glossy to emerge from School Road Publishing’s burgeoning portfolio, has gone on sale around the country.
Personality Test
AUCKLAND, Friday: This week DDB Aotearoa and Metlifecare have launched the retirement village provider’s new brand platform, reimagining retirement living and entering into the world of illustration and animation.
Safety just got furry
AUCKLAND, Today: Worksafe and FCB New Zealand have launched a new campaign, featuring a challenge to New Zealanders to take a fresh look at workplace safety.
No M+AD Monday
WELLINGTON Today: Don’t show up for work this Monday … it’s a public holiday. Labour Day recognises ‘the eight-hour day’ – eight hours for work, eight for rest, and eight for recreation.
