AUCKLAND, Today: House of Travel has launched a new brand campaign based on real life stories with the positioning line, Better Together. The campaign has been created by legendary creative director Roy Meares, who was persuaded to put retirement ‘on hold for a few weeks’ by founder/executive chairman Chris Paulsen.
Kim Crawford launches first Aussie campaign
SYDNEY, Today: Premium New Zealand wine brand Kim Crawford has launched its first Australian consumer content campaign via Verizon Media Australia’s RYOT Studio (formerly Oath).
FCB serves up a slam-dunk
AUCKLAND, Wednesday: FCB has launched a new Nestlé campaign to celebrate “that ever-so-Kiwi tradition of mixing Nestlé Reduced Cream and Maggi Onion Soup, for the purpose of dunking chips”.
Arrivals & Departures: Bauer spreads the travel bug
AUCKLAND, Wednesday: Bauer Media has established a new travel editor role and is streamlining the creation of its sought-after travel content across all consumer magazine and digital brands within its business.
Misleading?
M+AD has been told off for its coverage yesterday of the NZ Post pitch, won by FCB – headlined Assignment, Clemenger licked out. The wording of our report was “cleverly misleading,” says Clemenger BBDO MD Brett Hoskin.
Arrivals & Departures: Global lens maker taps NZ exec
AUCKLAND, Tuesday: Prescription lenses supplier Essilor NZ (a division of Paris-based Essilor International) has appointed a local national sales & marketing manager. Essilor NZ has no creative agency of record, but has previously worked with NZ comms shops Creature, Just Soap, Incentive Solutions, and of course Impact PR (who supplied the release).
Colenso makes song & dance over new extra low carb DB Export (updated)
AUCKLAND, Monday: “Those damn Kiwis are now making funnier beer ads than us,” commented Aussie site B&T at Colenso BBDO’s latest DB Export ad – a comedic Sweetshop music video to celebrate Valentine’s Day (Thursday).
Kiwi indie in software giant’s global top 5
AUCKLAND, Today: Grey Lynn-based indie digital transformation agency Hype & Dexter has been recognised by leading global inbound software company HubSpot, with two accolades.
Open for entry
WELLINGTON, Today: Entries have now opened for the 2019 PRINZ Awards – the public relations and communication management industry’s celebration of excellence in creativity and rofessionalism.
Assignment, Clemenger licked out
AUCKLAND, Today: New Zealand Post has identified the incumbent agencies who lost out to FCB in yesterday’s creative agency pitch announcement.
