AUCKLAND, Monday: CBD-based design/ad agency Run has devised a new marketing campaign for Niue Tourism. Let’s say “Fakaalofa lahi atu again soon” (Hello with Love) is the heartfelt wish central to the creative message.
Timely Banger
AUCKLAND, Today: Mark Morrison’s hit Return of the Mack has this week become a celebratory anthem as Macca’s golden arches flicker back on for business.
Pixel Awards Round Three Opens
AUCKLAND, Today: Entries open this morning for the third rendition of The Pixel Awards – a quarterly Lumo event – giving creative thinkers exacly one month to prepare and submit their ideas.
New Direction
AUCKLAND, Today: Brand-building agency Pead PR’s journey with Uber has come to an end as the two part ways in a regional alignment. Uber’s new shop is Sydney-based Sling&Stone, which opened an office in Auckland last year.
Positive Tension
SYDNEY, Sunday: Strong growth in Newspaper ad spend is the common early Covid-19 adspend trend across the Australian and New Zealand media markets, although total media market trends vary markedly in March, according to the latest report from Standard Media Index AUNZ MD Jane Ratcliffe.
Eye on Media
HAMILTON, Today: Waikato/BoP full-service agency King St has – like most of us – been keeping a close eye on media trends during the Covid crisis. Here’s their take …
Could this be expert timing?
AUCKLAND, Today: Stanley St CD Kim Ellison writes: “Since the oldie but a goodie* article was published, I’ve been inundated with calls from very talented people looking for work.
Changes at Nielsen
AUCKLAND, Today: Nielsen NZ director Tony Boyte has been promoted to the role of executive director, replacing Caroline Atford, who’s been appointed MD of Nielsen TAM Australia.
Steal like a pirate
AUCKLAND, Today: “The secret of the lemonade stand isn’t lemons, it’s the recipe,” writes Hunch agency’s Michael Goldthorpe in his latest blog posting (scroll down for the link).
Street Talk
AUCKLAND, Today: A collection of micro-poems from Kiwi writer Annabel Hawkins goes macro on billboards across Aotearoa, with a little help from Go Media.
